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Examples and stories for the topic design thinking:

⚠️ Warning! These examples were generated by AI, and might be made up.

Apple Watch and its design process.

The Apple Watch was designed with a specific function in mind and a unique design process.

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Henry Ford's Model T.

Henry Ford's Model T was the first car that was designed with the user in mind.

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How Eastman Kodak invented the digital camera and then failed to capitalize on it.

In 1975, Kodak engineer Steven Sasson invented the digital camera. However, Kodak failed to capitalize on the invention, choosing instead to focus on their film products. In 2013, Kodak filed for bankruptcy.

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The Ideo team's process for designing the Apple mouse.

Ideo, a design consultancy, was hired by Apple to design a new mouse. They used a human-centered design process to come up with a new, more successful mouse.

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The story of Apple creating the first iPod.

Apple didn't design the iPod to be the most popular MP3 player on the market. They designed it to be the best MP3 player on the market.

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The story of Steve Jobs and the creation of the Apple II.

Jobs' creation of the Apple II is often cited as an example of design thinking in practice.

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how the Wright brothers came up with the first airplane.

After fabricating and testing multiple prototype gliders, the Wright brothers finally solved the problem of controllability and achieved powered flight.

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Apple's design philosophy and how it has influenced competitor brands.

Apple's design philosophy is based on creating a seamless customer experience. Other brands have adopted similar philosophies in order to compete.

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Apple's design process and the whiteboard story.

Apple has a unique design process that is often imitated but never duplicated. This story showcases how their design team comes up with ideas.

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The story of Stanford d.school and the origami crane.

The d.school is a design thinking school at Stanford University. In 2001, a group of students were tasked with designing a better way to fold an origami crane. They came up with a new way to do it, and the d.school was born.

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The story of the Apple II and its failure.

The Apple II was designed without taking users into account, which is why it failed.

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The story of the iPod.

Apple was able to create a new market by thinking differently about how people listen to music.

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