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Examples and stories for the topic marketing:

⚠️ Warning! These examples were generated by AI, and might be made up.

The Coca Cola Company and New Coke

In 1985, Coca Cola rolled out a new product called New Coke. It was a terrible failure, and the company had to bring back the original product just a few months later. This fiasco is often used as a case study in marketing classes, as it provides a perfec

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The story of the Coca-Cola company in China.

Coca-Cola is a perfect example of a company that failed in their marketing strategy in China and then turned it around to become the most successful company in the country.

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The story of the Colgate toothpaste in China.

Colgate entered the Chinese toothpaste market in the 1990s. At that time, almost all toothpaste was sold in small tubes. Colgate, however, introduced a toothpaste in a new format, a large, economy-sized tube. This larger size was more convenient for the C

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The story of the P&G brand Gillette and the launch of the Gillette Fusion.

In 2005, Gillette introduced the Gillette Fusion, a five-blade shaving system. The product was an instant success, and Gillette’s market share for blades went from 49% to 71% in the first year.

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The Colonel and his secret recipe.

Colonel Sanders was able to sell his chicken recipe by being relentless in his marketing.

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